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Marketing’s Whole New Mindset
Traditionally, the primary objective of marketing was develop and deliver your key message to the masses. Marketers would spend hours upon hours crafting messages so clever that anyone who who might...
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Try the Road Less Travelled
On May 25-26, 2012, over 100 climbers summited Mt. Everest. What once represented the most magical mystical place on earth, attainable by only the few select super-humans who possessed the will and the...
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It’s all About Brand, Not Product
Those of you who know me know that I am an Apple fan. Big time. I gave up Windows in 2005 and never looked back. Until now. For those of you who missed it, Microsoft announced their new tablet today...
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From CRM to VRM – Customers are Taking Charge
The days of intrusive marketing are waning. Customers know what they want. Your goal, especially in digital marketing where the tools are abundant, is to listen to them. The future of successful...
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